Information Technology Hacks That Will Immensely Help Startup Companies
Published on October 13th, 2020
Information technology is the cornerstone of most of today’s businesses. Sure, you’ve got the ideal guy, the “elevator pitch” guy, and the technical guy. But at the very base of being able to launch a successful startup is a solid IT system. Think about it. How are you going to get investors in this day and age? Zoom. How are you going to spread visibility and awareness of your company? Social media.
How are you going to be able to deal with operations? Digital networks. All of this falls in the line of IT work. That kind of stronghold is the key to maintaining smooth and functional operations. If you’re a new business or a startup looking to get that advantage through hacking IT, here’s how you can do it. Trust us, it’s simpler than you think.
Most people in the startup game think they’re geniuses. They’re going to revolutionize the way you think about revolutionizing revolutions. That kind of permeated mindset may get the first round of funding just on angel investors playing the spread, but you’re playing the long game. Because of this, it is imperative to lean out and focus. Bear down and keep your physical spaces as efficiently as possible. Oftentimes, this means outsourcing, especially IT.
If you look at the cost of keeping and managing your own in-house IT team, your head will spin. According to Haycor managed IT services, doing it on your own is the fastest way to burn through your funding. Has it managed by a team of professionals that know what they’re doing? 24/7 monitoring of your systems is what you’re after. You can either hire some college kid who may or may not be the next Woz, or you can get things managed properly by the pros. The answer is pretty clear.
After you’ve got the professional team working, you need to go full force into your brand. Make sure that you have the absolute best product you can have. Believe in the product. Have a brand evangelist manage social media and posts. Someone that understands your business, your business model, and can spin words together better than anyone.
That side of the digital sphere is the most sought after and the most misunderstood. We see brand evangelism through the eyes of 16-year-old TikTokers selling merch. It’s more than that. It’s about having someone on your corner that is willing to make it about the product and not them. They need to understand YouTube growth and social media algorithms. That’s true marketing. That’s how you’re going to get ahead.
SEO and Content
The next hack is SEO. Search engine optimization is the absolute king of visibility. It’s also hard work. Having people work on good content that can maximize your placement on the search engines is often time-consuming and labor-intensive. Because of this, you have to think of the payoff. If your company relies heavily on traffic–and all companies do, you’d want to invest a reasonable amount into content creation and the right links. There are a few ways you can do this.
You can bear down and spend half of your day writing articles and referring to authoritative resources, or you can have it outsourced. The latter option is a bit of a gamble. You can have someone swear up and down they can pump out engaging content and get 10,000 words of straight-up snoozefest articles. Do your due diligence and interview each person. Find out what they can offer. Then, if you’re confident enough, get them on the team.
Lastly, you need a high level of cybersecurity. You need people that can help track, protect, and isolate problems. Any person in the tech space knows that there are threats everywhere. Whether it’s Shanghai sharks looking to steal source code or Palo Alto brats trying to out-brand your brand through nefarious means, you need good cybersecurity to cover your bases. It’s better to be prepared than sorry. As much as cybersecurity may seem like a fairly large expense with little happening, not having cybersecurity can mean uprooting your whole business. Don’t let that happen.
A sign of good cybersecurity is everything running quietly and smoothly. The less eventful the security side of things is, the better your team is. That’s just the way it works. You want things quiet. You want things to be as uneventful as possible in that regard. The last thing you want is to deal with a cyber-attack.
These are just a few of the tech hacks that will make your business a success. You don’t have to be Steve Jobs to have a good model. But what you do need is the ability to adapt, protect, and grow. A good IT management team can do all of this. It is the most important investment you can make.